Cookie Policy

A cookie is a small file a website asks your browser to keep, so it can recognise something on your next visit. Browsers also offer local storage and session storage, which do a similar job without being sent back to the server with every request. This policy covers all three, because from your point of view they are the same thing: data a site leaves on your device.

The list is short. Everything except analytics is functional.

• Invite links — when you open a parentveda.in/invite/… link on an Android phone, we record one flag in your browser’s session storage to remember that we have already sent you to the Play Store once. Without it, returning to the tab would bounce you to the store again in a loop. It is deleted when you close the tab, and it contains no personal information.
• Security and delivery — our hosting provider may set strictly necessary cookies to route requests and protect against abuse. These do not identify you as a person.
• Your cookie choice — one entry in your browser’s local storage remembers whether you accepted or declined analytics, so we do not ask on every page. It stays on your device and contains nothing else.
• Google Analytics, if you accept — Google’s script and its _ga cookies, which last up to two years, tell us how many people visit, how they found us, which pages they read and which product links they click. Google receives your IP address, your browser and device type, and the address of each page you read, and an address can show what a page is about, such as a pregnancy or fertility topic. Google processes this under its own terms, and some of it outside India. Advertising features are switched off. It does not run on invite, doctor or employer portal links.

When the app launches and accounts exist, we will need a session cookie to keep you signed in. This page will be updated before that happens.

• No analytics of any kind unless you accept it.
• No advertising or retargeting pixels.
• No social media tracking scripts.
• No cross-site profiling, and no selling of any of it.

This is a deliberate choice rather than an oversight. A site read by people looking up pregnancy loss, complications and fertility should not be quietly building an advertising profile out of it. That is why analytics is off until you say yes, and why saying no costs you nothing.

Our guides link out to other websites, including Amazon for some products, and those sites set their own cookies once you arrive. We have no control over them. See our Affiliate Disclosure. If you install the app from Google Play, Google’s own terms and privacy policy apply to that.

To change your answer about analytics at any time, use Cookie settings in the footer. Declining removes our Google Analytics cookies from your browser.

Every browser also lets you view, block and delete cookies and site storage, usually under Settings → Privacy. Blocking everything for this site will not break the guides — there is nothing here you need to accept in order to read.

On 4 November 2026 we added Google Analytics, which runs only with your consent, and said so here. If we add anything else that tracks behaviour, we will update this page, say so plainly, and ask for your consent first rather than assuming it. For the wider picture of what we collect, see the Privacy Policy.